All posts by The Beer Professor

Neil Reid is Professor of Geography and Planning and Director of the Jack Ford Urban Affairs Center at the University of Toledo. He studies and writes about the beer industry.

Brewed By The Birds

Polly James (left) and Nerys Hughes (right) as The Liver Birds

 

The two sculptured birds atop Liverpool’s Royal Liver Building

The British can take credit for the creation of some wonderful situation comedies. Growing up in Scotland during the 1970s and 1980s I was a regular viewer of a number of these. Some of my favorites included Only Fools and Horses, The Fall and Rise of Reginald Perrin, and Porridge. Recently I was reminded of another – The Liver Birds. The Liver Birds ran for ten seasons on BBC from 1969 and 1979. Set in Liverpool the storyline focused on the lives of two women (Sandra played by Nerys Hughes and Beryl played by Polly James) who shared an apartment. The title for the series was inspired by two sculptured birds that are perched on top of Liverpool’s Royal Liver Building. The building, opened in 1911, was built to house the offices of the Royal Liver Assurance Group. The “bird” reference in the show’s title, however, is also a nod to the British slang word “bird”, which refers to a young woman. The American equivalent would be the word “chick”.

In Melbourne I enjoyed this Sunset Ale by Two Birds Brewing Company
Melbourne’s Hairy Little Sista Bar/Restaurant where I enjoyed a Sunset Ale

The show popped into my head, a few weeks ago, when I was in Melbourne, Australia. This was my fifth visit to Australia, but my first to Melbourne. I first visited Australia in 2006. While not much has changed since my first visit ten years ago one change that I have observed is the growing popularity of craft beer. Like Americans, increasing numbers of Australians, are demanding better quality and more flavorful beer than that which is offered by the large macro-brewers. I sampled quite a number of these Australian craft beers on my eight day trip there. One that I sampled was called Sunset Ale by Two Birds Brewing Company. It was recommended to by a bartender in Hairy Little Sista, a bar/restaurant in Melbourne’s CBD. I was with a colleague and we went into the Sista to get a beer. It was my round so I went up to the bar to see what was on offer. The bartender saw me perusing the selection of beers on tap and before I could make a decision she said “You should try the Sunset Ale by Two Birds Brewery. The brewery is owned by two women, that’s why it’s called Two Birds, and they make some really good beer. It’s brewed here in Melbourne”. This particular bird, the bartender, had a sweet smile – I couldn’t refuse her recommendation. And I was not disappointed. Sunset Ale is a tasty amber ale that comes in at an ABV of 4.6%. In fact I enjoyed it so much that I had another the next day in another bar; this time from a bottle.

The two birds behind Two Birds Brewing are Jayne Lewis and Danielle Allen. They both grew up in the city of Perth, in Western Australia and met there while teenagers. Throughout the course of their friendship they both developed a love and appreciation for  beer. Lewis eventually entered the brewing industry where she gained valuable experience working  for a number of Australian breweries, including as head brewer at Mountain Goat Brewery in Richmond, a Melbourne suburb. Allen, meanwhile, was putting her Marketing and Public Relations degree to work. Her passion was the food and beverage industry and she worked for a number of private sector firms following graduation. These included some time spent as Product Development Manager with the Australian retail giant, Woolworths, where she worked on the company’s private label brand of food products, ‘Select’.

In 2011 Lewis and Allen decided to enter the world of commercial brewing. At that point they were not ready to invest in a bricks-and-mortar brewery; instead they contracted with other  breweries to brew their beers. This allowed them to concentrate on other aspects of the business, including recipe development, establishing a distribution network, getting their brand known in the market, and also raising the financing to build an actual brewery. The latter they did in 2014 when they opened Two Birds Brewery in the Melbourne suburb of Spotswood. Within the Australian context Lewis and Allen are pioneers – they are the country’s first female brewery owners. As part of the process of establishing their brewery the Two Birds made several pilgrimages to the United States, one in 2010 and one in 2013. They did so to immerse themselves in the American craft beer scene, to see what they could learn, and to draw inspiration – the fact that they made not one, but two visits to the United States is  a testimony to the cutting edge nature of the American craft beer industry.

Regular readers of this blog know that I have covered the topic of female Brewers in previous entries. In March 2016 I interviewed Shannon Fink, Head Brewer at the Black Cloister Brewing Company in Toledo, OH. In July 2016 I wrote an entry about female-owned High Heel Brewing of Lakeland, FL. Historically, before beer became an industrialized product, the role of brewer was a predominantly female one.

After I returned from Australia I came across an article about two women, Aida Musulmankulova and Arzu Kurbanova. Musulmankulova and Kurbanova are the owners of Save the Ales, the first craft brewery to be established in the central Asian country of Kyrgyzstan. The brewery is located in Bishkek, the country’s capital city. Not only are the owners (who also happen to be the Brewers) female but they made the decision to hire an all-female staff.

While female brewers are still heavily outnumbered numerically by their male counterparts there is no question that the number of female brewers is on the rise. And here in the United States we have, I believe, reached the point where female brewers are no longer regarded as a curiosity or an oddity. And while there is still a ways to go female breweres are slowly, but surely, becoming mainstream. And that, surely, is a good thing.

Going To The Dogs

I am writing this in the city of Auckland. It is the last day of a ten day trip to New Zealand. The main purpose of my visit was to attend a meeting of the International Geographical Union’s Commission on the Dynamics of Economic Spaces. The theme of this year’s meeting was ‘New Resource Geographies”. I made a presentation on changes taking place in the American hops industry as a result of the growth of the craft brewing sector. The meeting was in Palmerston North, an inland town of about 85,000 residents, located on the eastern Manawatu Plains of the country’s North Island.

As always, when I travel, I enjoy exploring the beer scene in the places I visit. Like many developed economies New Zealand has an emerging craft beer scene. According to a 2016 report there are 168 craft breweries in this country of 4.5 million people. Craft beer accounts for fifteen percent of the country’s beer sales.

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There was a large crowd of people and dogs at the Black Dog Brewery to support its annual fundraiser for the Wellington SPCA
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Advertising the SPCA fundraiser with special release XPCA Pale Ale
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The dogs in attendance at the SPCA fundraiser seemed to enjoy themselves

After Palmerston North I took the bus south to New Zealand’s capital city, Wellington. A city of 400,000 Wellington has a vibrant craft beer scene. This was my third visit to New Zealand, but my first to Wellington. While there I took the opportunity to visit one of the city’s craft breweries. Black Dog Brew Co. was established in 2011. Located  right in the heart of the CBD the brewery was a comfortable walk from my hotel. I arrived at the brewery mid-afternoon on a Saturday. As I approached I was a little surprised to see that it seemed to be packed with people – they were spilling out onto the streets. I had stopped in at a few bars on my way to the Black Dog and the Saturday afternoon patrons were few in number. But, as I got closer, I noticed something unusual about the crowd at Black Dog – many of them had dogs in tow. As it turns out my visit to the brewery coincided with the annual fundraiser that the brewery holds for the Wellington branch of the Society for the Prevention of Cruelty to Animals (SPCA). I made my way through a throng of people and dogs and found a seat towards the back of the bar. As I looked round I counted  probably a dozen dogs who sniffed around as their happy owners enjoyed a brew. Last year’s event attracted forty or so dogs apparently. This was the third year that the brewery had hosted this fundraiser. And each year they have brewed a special beer; the proceeds from the sale of which are donated to the Wellington SPCA. In 2015 the brew was Skater Hater, a hoppy Pilsner. It was named after one of the dogs who regularly frequents the brewery and has a particular disdain for skateboarders. This year the brewery produced XPCA, a New Zealand Pale Ale. While I was there one of the brewery’s owners, Simon Edward, said a few words about the event and thanked everyone who had come out in support.

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Black Dog’s Clifford Red IPA

While the brewery was too busy for me to get a few words with any of the owners all indications are that they are dog lovers. In addition to this annual fundraiser and the brewery’s name, a number of Black Dog’s brews are named to have a dog connection. Clifford, a Red IPA, is named (presumably) after the children’s book character, Clifford the Big Red Dog. Then there’s Hair of the Dog, an appropriately-named breakfast IPA that comes in at an ABV of 2.2%. Other dog-inspired beers are Golden Lab (a golden ale), Chomp (a New Zealand pale ale), and Bite (a hopped Pilsner). I spent an enjoyable hour or so at the Black Dog, sampling their beer while watching dog lovers and their pooches.

The fact that Black Dog were hosting an event to support a local charitable cause does not surprise me. Craft breweries tend to be high connected to and engaged with their local communities. In 2014, for example, American craft breweries raised over seventy-one million dollars for charity, That’s an average of $20,664 per craft brewery or $3.25 per barrel.

In addition to craft breweries Wellington also has a number of craft beer bars. After Black Dog I visited one of those – The Malthouse. Since its opening in 1993 this Wellington institution has been described as the high alter of the local craft beer scene. It was the first bar in the city to serve Heineken. Today if offers 150+ beers, including 25+ on draft, from all over New Zealand and around the world. Non-draft beer is stored in one of six refrigerated coolers, each one set at a different temperature to suit the. beer inside.

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Patrons enjoying beer at Wellington’s Black Dog Brewery

It is really great to see the craft brewing movement prosper outside of the United States. And the more I travel, the more I talk to people, and the more I read about craft brewing in other countries the more I notice commonalities that transcend international borders. Whether you are in Sweden, New Zealand, or in the United States there are a growing number of people who desire beer that is of higher quality and more flavorful and more diverse than that which is being offered to them by the large multinational conglomerates. And thankfully there are brewers who are willing to step-up and take the risk of commercializing their hobby to provide the beer drinker with the wonderful array of craft beers that we have available to us today.

Food For Thought

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Enjoying a beer at the Mad Anthony Brewing Company in Fort Wayne, IN
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Lansing Brewing Company in Lansing, MI
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The Vierling Restaurant and Marquette Harbor Brewery in Marquette, MI

According to the Brewers Association most Americans live within ten miles of a craft brewery. While I have been aware of this fact for some time it really struck home earlier this summer when I was returning home from a family wedding. The wedding was in Noblesville, IN which is about three hours and fifteen minutes southwest of Toledo by car. The wedding was on a Saturday afternoon and so we stayed overnight in nearby Fishers, IN and drove home the next day. Before we left to drive Continue reading Food For Thought

The Columbus Ale Trail

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Elevator Brewery & Draught Haus – one of the breweries on the Columbus Ale Trail
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The Columbus Ale Trail Passport

I was in Columbus, OH a few weeks ago. I was there for a couple of conferences – CEOs for Cities and Data Driven ’16. While my days were spent listening to presentations my evenings were free. My colleague Margie, who arrived in Columbus before me, picked up a small booklet titled
Columbus Ale Trail. It is a pocket-sized, passport-type, booklet that contains information on the twenty-eight breweries that comprise the Columbus Ale Trail. The basic idea is that as you visit an establishment on the trail you get a stamp verifying your visit. Visit four establishments and you receive a complimentary ale trail beer glass (shaker style); visit all twenty-eight and you get a complimentary pack of ale trail playing cards. While most of the breweries on the trail are located in the city of Columbus there are a few that are to be found in outlying communities such as Westerville Continue reading The Columbus Ale Trail

Beck’s, A Lawsuit, and Terroir

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My $12.00 check

Earlier this summer I received a check for twelve dollars in the mail. It was my share of a class action lawsuit that had been successfully brought against Anheuser-Busch (A-B). The focus of the lawsuit was Beck’s beer. Beck’s is ostensibly a German beer. The Beck’s Continue reading Beck’s, A Lawsuit, and Terroir

Vienna

My wife and I just spent ten days in Austria. Most of the time was spent in Vienna, but we did take the train to Salzburg and spent two and a half days there. This was part of a longer trip to Europe where we also spent some time in Munich, Germany, and Poznan, Poland. The trip was a mix of business and pleasure. I was attending a couple Continue reading Vienna

Loos American Bar

I travel quite a bit in my line of work. And every now and then I come across a bar to which I know I will return should I visit that particular town or city again. Loos American Bar in Vienna, Austria is one such bar. I first visited Loos in August of 2012. A few weeks ago I was back in Vienna and found myself at Loos once again. Loos has everything – Continue reading Loos American Bar

Buy Me, I’m Local

I'm Local - a six-pack of Dirty Bastard Scotch Ale from Founders Brewing Company in Grand Rapids, MI
I’m Local – a six-pack of Dirty Bastard Scotch Ale from Founders Brewing Company in Grand Rapids, MI

I was in my local Kroger grocery store last week. Those of you who are Facebook friends with me will know it as Scary Kroger (yes people have been shot in the parking lot). I pretty much follow the same pattern winding my way through the aisles every time I go there. The last aisle I usually wander down is the one with beer in it. I do not buy much beer from Kroger but always like to check out what they have to offer. Last time I was there I noticed that a number of beers had the words “I’m Local” next to or incorporated into the price tag. Kroger have been using these “I’m Local” designations for quite some time but I never paid much attention to them before. So noticing them got me thinking – what does it mean for a beer (or any Continue reading Buy Me, I’m Local

No Beer For You

Phil Silvers as Seargent Bilko in The Phil Silvers Show
Phil Silvers as Seargent Bilko in The Phil Silvers Show
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Leonard Rossiter as Reginald Perrin in The Fall and Rise of Reginald Perrin

I am not a huge fan of situational comedies on television but over the years there have been a few that I have really enjoyed. Having lived in both the United Kingdom and the United
States my favorite sitcoms represent a mix from both countries. They include The Phil Silvers Show (CBS 1955- Continue reading No Beer For You

A Beer for Women?

Back in May I came across a story in the USA Today. A new brewing company was up and running in Lakeland, FL. Nothing particularly newsworthy about that. Craft breweries are opening up at a rate of more than one a day. In 2015 alone 617 new craft breweries opened Continue reading A Beer for Women?