Category Archives: Labels

Christmas Ales

The Book of Ecclesiastes wisely states that “there is a time for everything, and a season for every activity under the heavens”. Adapted to the world of craft beer the appropriate sentiment might read that “there is a time for everything, and a season for every beer under the heavens”. While the seemingly ubiquitous IPAs are enjoyed year round there are several styles of beer that are associated with particular periods on the calendar. While I am not a fan off pumpkin beers I know plenty of people who look forward to their appearance each fall. Oktoberfest Marzens, in contrast, is a style whose arrival I eagerly await. And as I write this we are a few weeks away from Christmas, and Christmas Ales are in abundance. I do enjoy Christmas Ales and currently have a six-pack of one from Bell’s Brewery of Comstock, MI sitting in my basement refrigerator.

Christmas Ale from a Bell’s Brewery in Comstock, MI

Earlier this week, I gave a talk on a Christmas Ales to alumni of the University of Toledo. With the Covid-19 pandemic in full swing it was a virtual talk. When I agreed to give the talk I knew a little bit about Christmas Ales, but learned more about them as I did some research. Christmas Ales have their origins in pre-Christian pagan rituals. Take Norway as an example. Long before Christianity, Norwegians celebrated the winter solstice by brewing and drinking beer to honor Odin, Frey, and other Norse gods. The period was known as Jul, and stretched from mid-November to mid-January. Indeed the brewing of Ale was one of the most important tasks of the early winter season, with the first brew often laid out or poured on a stone for the local gnomes and spirits. Peasants would travel to the local pagan temple, bringing along food and ale for a feast Everyone was expected to take part in the drinking of Ale The first toast was to be made to Odin, then the other gods. Additional toasts were then drunk to the memory of the departed. No Norwegian farm was complete without a brewhouse — the bryggehus – this was the case up until about 200 years ago.

King Hakon the Good, who ruled Norway from 934 to 961 made it illegal to celebrate Christmas without Ale. Those who didn’t have Ale at their Christmas feast were issued a fine. In the 13th century the Gulating, an annual parliamentary assembly that met in Gulen on Norway’s west coast, passed a law similar to the decree issued by Haakon the Good. According to the Gulating:

“Yet another beer brew we are required to make, man and wife from equal amounts of malts, and to bless it Christmas night in thanks to Christ and St. Mary, for a good year and peace.

If this is not done, three marks must be paid to the bishop. But if someone sits three winters without doing so, or cannot pay the fees that we have added for our religion, and this can be proven, then he has forfeited every penny of his worth. The king shall have half, and the bishop the other half. But he may confess his sins and make church penance and stay in Norway. If he will not he shall leave the realm of our king.”

Fines and possible banishment from the kingdom indicate how seriously Christmas Ale was taken in 13th century Norway.

King Hakan the Good issued a decree making it illegal to celebrate Christmas without Ale

12 Dogs of Christmas Ale contains honey, cinnamon, ginger, and nutmeg

After talking about Christmas Ales in Medieval Norway, I turned my attention to Christmas Ales in modern-day America. Interestingly enough, Christmas Ale is not a recognized beer style – at least not by the Beer Judge Certification Program (BJCP) or the Brewers Association. The BJCP does include a Winter Seasonal Beer among its list of over 150 recognized styles. So what is a Winter Seasonal Beer and what are its defining characteristics? According to the BJCP Winter Seasonal Beers “suggest cold weather and the Christmas holiday season, and may include holiday spices, specialty sugars, and other products that are reminiscent of mulling spices or Christmas holiday desserts”, while “a wide range of aromatics is possible” including those “reminiscent of Christmas cookies, gingerbread, English-type Christmas pudding, evergreen trees, or mulling spices.” For example, 12 Dogs of Christmas Ale, brewed by Thirsty Dog Brewing Co. of Akron, OH includes honey, cinnamon, ginger, and nutmeg. The flavor of a Christmas Ale will reflect the spices used in the brewing process. In terms of appearance, Christmas Ales tend to be generally medium amber to very dark brown, with darker versions being are more common.

While they have existed in Europe for over a thousand years, Christmas Ales first made their appearance in the United States in the early 1900s. Prohibition arrived in 1920 and lasted until 1933, making American Christmas Ale fairly short lived. They did not reappear in the aftermath Prohibition. Indeed, it was not until 1978 that Christmas Ales reappeared on the American brewing landscape. And we have Fritz Maytag and Anchor Brewing in San Francisco to thank for that. Founded in 1896, the brewery was on the verge of going out of business when Maytag purchased a 51% share in 1965. Maytag rejuvenated the brewery’s fortunes, partly by expanding its portfolio of beers to include IPAs, Barleywine, and Porters. In 1975 Maytag introduced the first Christmas Ale to be brewed in the United States since the end of Prohibition – Anchor’s Christmas Ale.

Anchor Brewing in San Francisco
Anchor Brewing was struggling until Fritz Maytag purchased a 51% share of the brewery in 1965

Each year Anchor’s Christmas Ale is brewed using a different recipe and over the years it has evolved from a Pale Ale to spiced Brown Ale. Not only does the recipe change from year to year, but so does the beer’s distinctive label. The label always features a tree, but a different tree each year. Between 1975 and 2019 (with the exception of 1976), the labels were all designed by the same artist – 93 year-old Jim Stitt. His decision to retire, however, meant that the 2019 label was the last one designed by Stitt. The 2020 label was designed by Nathan Yoder. Given the unique challenges that 2020 has presented Yoder opted for a label that featured The Three Graces, a trio of sequoia trees, which represent radiance, joy, and hope. After the year that we have all just experienced I think that it’s safe to say that we would welcome all three of these in abundance.

Each year Anchor’s Christmas Ale is adorned with a different label featuring a different tree. Labels from 1975-1982 are shown here
93 year old Jim Stitt, now retired, designed all the labels for Anchor Christmas Ale between 1975 and 2019. The only year Stitt did not design the label was 1976 (Photo credit: SFGate.com)

The three sequoia trees on the label of Anchor’s 2020 Christmas Ale represent radiance, joy, and hope