Category Archives: Festivals

Events, Experiential Drinking, Festivals

Zootoberfest

November 12, 2024 The Beer Professor Leave a comment

The book of Ecclesiastes tells us that there is a “time for everything,
and a season for every activity under the heavens” – a time to dance, a time to mourn, a time to speak, etc. In the world of beer, the Fall season is the time for Oktoberfest and the wonderful Märzen-style beers that accompany it. I have to admit (while I do not care for Pumpkin Ales) I love
Märzens.

Oktoberfest has its origins in the festivities to celebrate the marriage of Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen that were held in the German city of Munich in 1810. In 1811, Bavarian Agricultural Association decided to continue holding the festival, seeing it as a forum to showcase their farming achievements. Over the years, the festival evolved – carnival rides and food vendors were added, and beer became an integral feature of the event. Indeed, today many view Oktoberfest primarily as a beer festival. Not surprisingly, it attracts lots of people, with Its 189th iteration in 2023, attracting 7.2 million visitors from around the world.

Not only does Oktoberfest attract millions of visitors, it also attracts a large number of imitators. Today, town and cities across the world hold their own version of Munich’s famous festival. In the United States, Cincinnati, OH boasts the largest Oktoberfest in the country.

We don’t have an Oktoberfest celebration here in Toledo. But we do have Zootoberfest, a single-evening beer festival held in October at the beautiful Toledo Zoo & Aquarium Having attended Zootoberfest in 2023, I was looking forward to the 2024 version. It did not disappoint.

Opened in 1900, the Toledo Zoo & Aquarium is a beautiful facility. I particularly like the architecture dotted around the zoo’s 51 acres. These include the zoo’s earliest buildings inspired by the architecture of the city’s namesake, Toledo, Spain, and those built during the 1930s as part of the federal government’s Works Progress Administration (WPA). For those of you unfamiliar with the WPA, it was an employment and infrastructure program created by President Franklin Roosevelt during the height of the Great Depression in 1935. Its objective was to employ as many Americans as possible, building schools, hospitals, roads and other public works. Toledo Zoo buildings that were constructed as WPA projects include the Reptile House, the Amphitheater, the Museum of Science, the Aquarium, and the Aviary. The zoo is a true gem within the city and is universally loved by Toledo residents. Such is the value placed upon the zoo by local residents that, in 2014, it received enough votes to be named the nation’s No. 1 Zoo in the USA Today Reader’s Choice poll.

Dedicated in 1936, the Toledo Zoo Amphitheater has seen great such as Louis Armstrong, Paul Simon, and Bob Dylan grace its stage.

Toledo Zoo & Aquarium provided a beautiful setting for a beer festival

A total of 29 breweries were represented at the event, many of which were from northwest Ohio. My ticket to the event gave me access to 15 beer samples that I enjoyed in a souvenir beer glass. Several food trucks were also in attendance providing participants with some tasty food options. Most of the breweries had their version of an Oktoberfest beer available for sampling. For the first half of the evening Oktoberfests were my beer of choice. After that I switched it up and enjoyed some IPAs, Stouts, and Brown Ales. While Oktoberfest beers were freely flowing at Zootoberfest, it is worth noting that in 2022 The European Commission made “Oktoberfestbier”, brewed in Munich, a protected geographical indicator of Germany. One of the intents of this designation is protection against imitation.

Findlay Brewing Company was one of the northwest Ohio breweries participating in Zootoberfest

Patron Saints Brewery was one of the Toledo breweries participating in Zootoberfest

In addition to drinking beer, Zootoberfest provided an opportunity to enjoy some of the zoo’s exhibits. Toledo Zoo & Aquarium is home to over 16,000 animals, representing over 680 species, many of which were accessible during the beer festival. And if the exhibits did not provide enough entertainment, local cover band The Red Carpet Crashers put on a fantastic show in the zoo’s beautiful amphitheater.

Many of the exhibits (above and below) were open for Zootoberfest participants to view

Entertainment was provided by local cover band, The Red Carpet Crashers

I have been to a number of craft beer festivals over the years. Many of these have been held in a bland trade convention center type settings. The beer was usually great but the venue unexceptional. Zootoberfest combined some exceptional local beers with a stunning setting. In effect, Zootoberfest took what could have been a rather routine beer festival and turned it into an experience. To that, I say Kudos to the staff of the Toledo Zoo and Aquarium. I am already looking forward to next year’s event.

Festivals, Food, Local Beer, Neolocalism

A Taste of Place

July 12, 2023 The Beer Professor Leave a comment

In 2009, Amy Trubek, published her book The Taste of Place: A Cultural Journey into Terroir“. Trubeks’ book is about food. In particular, it is about local food and its connection to place.

One of the concepts that Trubek discusses at some length in her book is that of terroir. You may be familiar with this concept, but if you are not, the Merriam-Webster Dictionary defines terroir as “the combination of factors including soil, climate, and sunlight that gives wine grapes their distinctive character”. While it is a concept most commonly used within the wine industry, it is being increasingly used in discussions taking place around the craft beer. For example, a number of scientific studies show that the same hop varietal grown in two different places will exhibit different taste and aroma characteristics. A study conducted by scientists at Oregon State University showed that “Cascade hops grown in Oregon were characterized by strong citrus, floral, fruity, herbal and resinous aroma. Cascade hops from Washington displayed more tropical and sweaty aroma”. These findings have been replicated in numerous other studies, including one conducted in Italy. The reasons for these differences are quite simple, different soils and micro-climates impact hops differently. As noted by the Italian researchers, “the differences found in the hops were reflected in the beers, which were clearly recognized as distinct by a sensory panel.” In short, hops have terroir.

Approximately, 95% of all hops harvested in the United States are grown in the Pacific Northwest (PNW) states od Washington, Oregon, and Idaho. The growth of craft breweries, however, has resulted in farmers outside of the PNW experimenting with hops as a crop. Their primary customers are local breweries. Hops are now grown in 30+ states outside the PNW. This provides beer drinkers in states such as California, Michigan, and Ohio to taste beer with locally grown hops. And, because of terroir, one can make the case that they are experiencing a s taste of place.

But hops are not the only local crop being used in the brewing of craft beer. Other locally sourced crops are also commonly used. Earlier this spring, I enjoyed a basil honey ale at one of my local breweries, Earnest Brew Works, whose ingredients included locally grown basil. Other examples from across the country abound. Island Brewing Company in Carpinteria, CA brew an avocado honey ale using locally sourced avocados, while Cape May Brewing Company of Cape May, NJ use local beach plums in the making of their Beach Plum IPA.

This basil honey ale from Earnest Brew Works in Toledo, OH included locally grown basil as one of its ingredients.

Some breweries also forage for local ingredients to include in their beer. Foraging simply means “searching for potable ingredients from one’s own property, nearby park or forest, or even neighbors’ backyards” and harvesting these ingredients by hand. For example, Matt Hofmann, the founder of Sahale Ale Works in Grafton, WI brewed a farmhouse ale that included dandelion heads from a nearby nature preserve. In 2015, Bob Kunz, the owner of Highland Park Brewery in Los Angeles, CA produced a Saison using fruits and herbs (lemongrass, sour flower and a half-dozen varieties of lemons and limes) foraged from the back yards of both him and his neighbors. The Saison is appropriately called Yard Beer.

On a recent trip to Italy, I had an opportunity to enjoy another taste of place. I was attending a local food and beer festival in the small town of Lecce nei Marsi (population 1,694) in Italy’s Abruzzo region. One of the local beers available at the festival was an English Browm Ale whose ingredients included the faggiola – beech nuts from local beech trees. The beer, Moricento, is brewed by Beer Park Brewery. What makes Moricento special, at least in my eyes, is that the beech nuts come from ancient beech trees that are located in a UNESCO World Heritage site.

Beechnuts are an ingredient in Moricento English Brown Ale

Moricento – a beer whose ingredients include beech nuts

Lecce nei Marsi is located in the Abruzzo, Lazio and Molise National Park. The park covers 50,000 hectares, 60% of which is covered by beech forests. As noted above, the beech forests in the park are a UNESCO World Heritage Site. This is a somewhat an unusual World Heritage site, as it is part of a chain of beech forests that are spread across eighteen European countries. According to UNESCO, these “ancient beech forests are primeval beech forests that have changed very little over the centuries, because they are preserved in areas that are difficult to reach and because beech trees easily adapt to diverse climatic and geographical conditions. Among the various specimens, there are beech trees over 500 years old”. Thus, when you taste Moricento, you might argue that not only are you sampling a taste of place, but perhaps also a taste of the region’s natural history.

The ancient beech forests of Europe (Source: UNESCO)

Enjoying a taste of Moricento beer at the local food and beer festival in Lecce nei Marse

Craft Beer: A Tourism Opportunity for an Italian Inner Area?

June 5, 2023 The Beer Professor Leave a comment

I just returned from a six-day trip to Italy. I was at the Gran Sasso Science Institute (GSSI) in L’Aquila where I participated in a workshop for PhD students and early career researchers in the fields of Economic Geography and Regional Science. This was my fourth visit to L’Aquila since 2017. Located a two-hour bus-ride east of Rome, L’Aquila is a city of just under 72,000 people. It made international news in 2009 when it was hit with a 6.3 magnitude earthquake, whose epicenter was just outside the city; an earthquake that was responsible for 308 deaths.

In addition to the workshop, I was also invited to participate in a local food and beer festival in Lecce nei Marsi. Located just over an hour drive southeast of L’Aquila, Lecce ne Marsi is a small community of just over 1,600 people. Lecce ne Marsi is located in what the Italian Government has designated as an Inner Area. Inner Areas are parts of Italy that, because of their geographic isolation, have limited access to essential public services such as health care, education, and transportation. They are areas that are suffering from the out migration of younger people, resulting in an ageing population. An estimated 22% of the Italian population live in Inner Areas. In response to the challenges facing Inner Areas, the Italian Government, in 2012, developed the National Strategy for Inner Areas (Strategia Nazionale per le Aree Interne). Known by the acronym SNAI, the goal is to “counteract marginalisation and demographic decline” of these areas. One of the ways in which the SNAI tries to do this is through the protection and promotion of the natural and cultural assets of Inner Areas.

Lecce nei MarsI (indicated by the B on the map) is just over an hour drive from L’Aquila (indictaed by the A on the map)

In an effort to promote its cultural assets, as well as those of twelve surrounding communities, Lecce nei Marsi decided to organize and host a festival promoting local food and local beer. Prior to its start, the Mayor of Lecce nei Marsi, Augusto Barile, held a short two-hour mini conference titled “Typical Products: The Strength of the Internal Area”. As the festival coincided with my visit to L’Aquila, Mayor Barile invited me to give a short presentation on craft beer. The mayor’s interest in craft beer was driven by the fact that a nearby micro-brewery, Beer Park Brewery, produced a beer whose ingredients include locally-harvested faggiola. Translated into English, faggiola are beechnuts (the fruit of the beech tree). The mayor was particularly interested to learn about beer tourism and how it could be used as part of a broader culinary tourism initiative to boost the local economy. Other presenters at the mini conference included Alessandra Faggian, my colleague from GSSI, the President of the national park within which Lecce ne Marsi is located, local elected officials, and even the local priest (who recognized the importance of economic development to the region). The audience were local residents and the mayors of the twelve surrounding communities. It was a standing-room only audience in the town’s small council chambers. The event was promoted as a Alogastronomia Festival. Alogastronomia was a neologism created in 2015 by the organizers of a local food and beer festival in the town of Appechio, Italy, from “merging of two words: ale, a kind of fermented beer, and gastronomy, . . . the art of regulating the stomach.” As such, it indicates a particular relationship between beer and food.

Promotional materials for the local food and beer festival in Lecce ne Marsi

It was a standing-room only crowd in the small council chambers of Lecce nei Marsi

Talking about the Italian craft beer revolution in Lecce ne Marsi (with the assistance of my wonderful translator Concetta)

Beer tourism is an increasingly popular activity. This is particularly the case in the United States, where the craft brewing industry is more developed than most other countries. However, the potential for beer tourism in Europe is, in my opinion, also significant. Indeed, there are already a number of travel companies who offer packaged vacations focused on visiting breweries and tasting beer in a variety of European countries, including Belgium, Germany, the United Kingdom, and yes, Italy. These tours tend to focus on larger cities such as Prague, Brussels, and Rome. This leads to the question – can small, geographically isolated communities, such as Lecce nei Marsi capitalize on the growing interest in traveling to taste beer? I believe that they can. However, it will require significant coordination and collaboration on the part of local communities. Attracting people to visit geographically isolated places such as Lecce ne Marsi will also require that non-beer assets be promoted. This may include local food, sites of historical significance, and events and festivals like the one that I attended.

The good news is that there is already an existing organization, the National Association of Beer Cities (Città della Birra Associazione Nazionale), that can perhaps be a source of advice and also used for promotional and branding purposes. Established in 2015, and headquartered in the small town of Appechio (also located in an Italian Inner Area), the goal of the association is to promote beer tourism. As of now, most of the breweries participating in association activities are located in the Marche region of Italy. However, as it is a national association it should be open to assisting breweries in other regions of Italy. Beer and food tourism cannot solve all of the socio-economic challenges facing communities like Lecce nei Marsi. However, they do represent one opportunity that such communities should consider. Indeed, the aforementioned Appechio perhaps offers a model for what is possible for places like Lecce nei Marsi. Appechio has had an annual Alogastrnomia Festival since 2015, whivh has evolved into a three-day event that attracts over 4,000 visitors. Apecchio has also done an excellent job of promoting the region’s other assets such as outdoor activities (biking, hiking, horseback riding etc.). And they have a very impressive website which promotes the region’s assets.

The goal of the National Association of Beer Cities is to promote beer tourism

By the time the mini conference had wrapped up, the food and beer festival was well underway. Each of the thirteen communities had stands offering a food that was typical of their particular place. Baked lamb, frogs’ legs, olive oil, truffles, and ricotta cheese were some of the culinary delights on offer. When it comes to food, I am not particularly adventurous, but I did take the opportunity provided by the festival to taste frogs’ legs for the first time.

Lecce ne Marsi provided a beautiful setting for a local food and beer festival

I had the opportunity to sample local frogs’ legs

My colleague Alessandra sampling some locally produced olive oil

Gioia Dei Marsi was one of thirteen towns participating in the local food and beer festival

While the food was wonderful, I was most interested in sampling the local beer, especially the one made with the local faggiola (beech nuts). Moricento, is an English Brown Ale, and is named after the nearby beech forests from which the beech nuts were harvested. Not only did I get to taste the beer, but I also got to meet both the owner of the brewery, Marco D’Aurelio, and brewer, Luca Fusè. The opportunity to meet both brewery owners and brewers is one aspect of the craft brewing industry that I really enjoy and appreciate. To be able to shake the hand and chat with those responsible for producing the beer that you are drinking is a true privilege.

The ingredients of Moricento beer include beech nuts harvested from local beech trees

With Marco D’Aurelio, owner of Beer Park Brewery

Sampling Moricento beer with brewer Luca Fusè (far right)

This was the first local food and beer festival in Lecce nei Marsi. The plan is to make this an annual event. It will be interesting to see how this event evolves in future years, and what other initiatives Lecce nei Marsi and its neighboring communities develop in their efforts to improve the socio-economic environment of both them and their neighbors.

Further Reading:

Pezzi, Maria Giulia. 2017. From peripheral hamlet to craft beer capital: Apecchio and the ‘Alogastronomia. Italian Journal of Planning and Practice, Volume 7, Issue 1, Pages 154-185.

Craft Beer, Festivals, International

The Gift of Beer

November 30, 2019 The Beer Professor Leave a comment

When people learn that you enjoy craft beer, it is not unusual for them to give you some as a gift. Nowadays, it is common for my oldest daughter to give me craft beer as a birthday or Christmas gift. But every now and then I receive a gift of beer on occasions when I do not expect it. Such was the case last week when I was in ‘s-Hertogenbosch (colloquially known as Den Bosch) in the Netherlands. I was there to attend a workshop on Cities4People: Towards Smart, Safe and Sound Cities. The workshop was held at the Jheronimus Academy of Data Science (JADS). On the first afternoon of the workshop I made a presentation on craft breweries as a neighborhood amenity, and their role in contributing to the quality of urban life.

Presenting on craft breweries as a neighborhood amenity at the Jheronimus Academy of Data Science in Den Bosch, the Netherlands

After the afternoon presentations were complete there was a beer and wine reception, where workshop participants could network before dinner. Halfway through the meeting, Caroline Crevels, one of the organizers of the conference presented me with a gift. It was a gift of craft beer. What impressed me the most about this particular gift, however, was the effort and thoughtfulness that had went into selecting it. Caroline had visited a local bottle shop (Bottle Shop Den Bosch), and told the individual on duty that she was looking for a gift for a visiting craft beer lover and scholar. That individual then curated a selection of four beers, explaining to Caroline the significance of each one. Caroline took notes, and referred to these when presenting the gift to me. I was extremely touched with the care that she had taken.

Caroline Crevels (left) presented me with a gift of craft beer at a reception held at the Jheronimus Academy of Data Science in Den Bosch, the Netherlands.

The four beers that Caroline presented me with were:

De Cam Oude Geuze: a Lambic-Gueuze brewed by Geuzestekerij De Cam Brewery in Gooik, Belgium. It has an ABV of 6.5%.
Imperial Stout: a Russian Imperial Stout brewed by Samuel Smith Old Brewery in Tadcaster, England. It has an ABV of 7%.
Oeteldonker: a Dry Hopped Amber Ale brewers by D’N Draok Brewery in Den Bosch, the Netherlands. It has an ABV of 6.1%.
Odravein: a Barley Wine beer brewed by Põhjala Brewery in Tallin, Estonia. It has an ABV of 12%.

The four beers I received as a gift while in Den Bosch, the Netherlands

Of the four beers, the one that peaked my interest the most was Oeteldonker. As Caroline explained, the Oeteldonker is brewed once a year, and the beer and the timing of its release is connected with the Carnaval season in Den Bosch. Carnaval is a celebration that takes place on the three days preceding Ash Wednesday. Although connected to the religious observances of Lent, Carnaval’s origins can be traced to pagan spring festivals. Carnaval was a time to feast. During Medieval and posted-Medieval periods, food remaining from the winter had to consumed, lest it would soon start to rot and decay.

Oeteldonker Beer, which is released on 11/11 each year

While I was familiar with Mardi Gras in New Orleans, LA and the Carnival in Rio de Janeiro, Brazil, I have to admit I never knew that there was a similar event the southern Netherlands. It does, however, have a long history. Indeed Carnaval has been the subject for a number of 16th century artists, including Dutch artist Pieter Bruegel the Elder. His 1559 painting The Fight between Carnival and Lent shows the juxtaposition of the religious (see the church on the right hand side of the painting) and the secular (the inn/tavern on the left hand side). The abstinence associated with Lent was preceded by a period of feasting. Beer features in Bruegel’s painting. At the bottom center-left of the painting is a large man riding a beer barrel. All indications (meat pie on head, pork chop attached to barrel, butcher knives in his belt etc.) are that he is a butcher. As butchers provided meat for Caranaval, his appearance in the painting is appropriate

The Fight between Carnival and Lent by Pieter Bruegel the Elder. Source: Wikipedia Commons

A close up of the butcher riding the beer barrel in Bruegel the Elderr’s painting

While the real spectacle of Carnaval does not begin until the three days before Ash Wednesday, preparations start on November 11 (11/11) each year. On that date, city councils vote for a Prince of Carnaval for their town. When the first day of Carnaval arrives, the Mayor of the town nominally transfers his or her authority to the Prince. Once this happens, normal daily life is suspended and the party begins. In Den Bosch, the city temporarily changes its name for the three days of Carnaval, and is re-named Oeteldonk. The name Oeteldonk has its genesis in Den Bosch’s geographical setting . According to my research “donk” refers to either a sandy hill or a low lying swamp (or perhaps a sandy hill in a low lying swamp). The word “oetel“ is thought refer refer to a Bishop Adrianus Godschalk who, in the late 19th century, wanted to ban carnival. The bishop was from the village of Den Dungen, where Van den Oetelaar was a common last name. Oetel is, therefore, a playful reference to the bishop. A symbol of Den Bosch’s Carnaval is the frog. Frogs were common in the swampy land surrounding Den Bosch. A defining characteristic of Carnaval is the reversal of social roles and the suspension of norms about desired behavior. The color and spectacle that is Carnaval can be seen in this video.

Oeteldonker beer, brewed by Brouwerij D’n Draok in Den Bosch, is inspired by Carnaval. It is brewed once a year, and is released on 11/11. Only 1,111 bottles of Oeteldonker are bottled each year; so I feel privileged to have one. In Germanic folklore, the number 11 is considered the “fool’s number”, and much of Carnaval involves playful, yet foolish, behavior.

The four beers were given to me just before the American Thanksgiving holiday. My oldest daughter, Kirsty, was visiting my wife and I from Cincinnati for that holiday. And, as Kirsty is also a craft beer aficionado, I thought it would be nice to share them with her. So before we sat down for our Thanksgiving meal, her and I opened and shared each of the four beers. As we did so I reflected on the generosity of Caroline and my other Dutch friends, and gave thanks for their wonderful generosity and friendship.

Craft Beer, Festivals, International

A Pint of Science

May 18, 2018 The Beer Professor Leave a comment

Earlier this week, I spent a couple of days in L’Aquila, Italy. I was there as a guest of the Gran Sasso Science Institute (GSSI), who had invited me to give a couple of talks. This was my second visit to L’Aquila. I had been there in September 2017, also as a guest of GSSI. To get to L’Aquila, you fly into Rome, and then travel by bus for two hours. L’Aquila has a population of approximately seventy thousand people. It is an interesting town for a number of reasons, one of which is the fact that it is earthquake prone. The most recent earthquake, on April 6, 2009, registered a 6.3 on the Richter scale and killed 308 people. Its impact is still visible throughout this picturesque Italian town. Since my last visit in September, however, I noticed visible signs of progress – buildings that had been empty were now inhabited and in use, while others were closer to being so.

The damage caused by the 2009 earthquake is still visible in L’Aquila

The purpose of my visit this time was to give two lectures – one to this year’s cohort of GSSI doctoral students in Regional Science and Urban Studies, and one to members of the general public as part of the Pint of Science Festival that was taking place in town.

My presentation to the GSSI students focused on the theme of consolidation and fragmentation in the global brewing industry. Both processes are impacting the industry simultaneously. For example, the October 2016, $106 billion acquisition of SABMiller by AB InBev resulted in an industry that is considerably more consolidated at the global scale. At the same time, at the local scale, the industry becomes more fragmented every time a new craft brewery opens it doors.

My presentation at GSSI was in the afternoon. In the evening, I was back at the podium again. This time the audience took on a very different composition – it was the good citizens of L’Aquila. The town had been chosen as one of the venues for the three-day Pint of Science Festival; a festival at which that scientists present their research to members of the general public in the informal setting of a bar/pub.

Pint of Science was started in 2012 by Dr. Praveen Paul and Dr. Michael Motskin, two research scientists at Imperial College in London, UK. At the time, Paul and Motskin were post doctoral researchers working on motor neuron and Parkinson’s disease respectively. While working in London, Paul and Motskin organized a “Meet the Researchers” event, in which they invited individuals impacted by the disease (both those with the disease and their families) to their laboratories to see, first hand, the research in which they were engaged. It was a huge success, and very quickly the idea of taking scientific research to the people emerged – hence, a Pint of Science was born.

According to the Pint of Science website:

“The Pint of Science festival aims to deliver interesting and relevant talks on the latest science research in an accessible format to the public – mainly across bars and pubs. We want to provide a platform which allows people to discuss research with the people who carry it out and no prior knowledge of the subject is required.”

In 2018, Pint of Science Festivals were held in over 260 cities, across twenty-one countries. In Italy, twenty cities hosted Pint of Science events. All Pint of Science events across the world were held on the same three days – May 14-16. Three venues hosted the events in L’Aquila. Over the three days, in L’Aquila, a total of sixteen lectures were presented. The topics were wide ranging, and included Chasing Gravitational Waves, Who’s Afraid of Social Media, and Living Together: From Municipalities to Cohousing and Beyond. My own lecture was titled Making Your Beer Great Again.

The Pint of Science Festival in L’Aquila covered a wide range of topics

The venue for my lecture was Fratelli Il Bacaro, which describes itself as:

”a Venetian tavern with a wide selection of wines by the glass and small snacks, a few seats and . . . a place where dishes from the local and Italian culinary tradition are also served . . . a place to make culture, where young singers and musicians, who want to express themselves and grow through music, alternate with great artists.”

My lecture started at 9:30pm. The venue was cozy, and comfortably full with somewhere between thirty-five and forty people. Recognizing that the audience’s knowledge of English was probably highly variable, my colleague Giulia Pezzi had translated my entire Power Point presentation into Italian. I covered five themes in my lecture:

The rise of large breweries and the homogenization of beer
The emergence of home brewing and the rise of craft breweries
The craft beer drinker and what attracts him/her to craft beer
The craft brewery as a unique drinking space
The geography of craft breweries

While most of my material came from the United States, I did incorporate some examples from Europe. The talk seemed to go well, and the audience appeared engaged. After I had finished, audience members were invited to ask questions. There were six or seven questions, and I was really impressed with their overall thoughtfulness and insightfulness.

My participation in L’Aquila’s Pint of Science Festival did garner some attention in the Italian press, including a mention in La Repubblica, one of the country’s most influential daily newspapers. The local L’Aquila website, NewsTown, also covered my visit. I was also interviewed by Fabio Iuliano, who runs the website virtuquotidiane.it. Fabio’s interview touched on a number of interesting issues, including the reasons behind the success of craft brewing in the United States, and status of craft beer in Italy. He also noted that Bob Dylan was a recent co-investor in a craft whiskey distiller, Heaven’s Door. Fabio was interested in the similarities behind craft distilling and craft brewing industries. Fabio’s final question had to do with the President of the United States, Donald Trump. He wanted to know if the title of my lecture, “Making Your Beer Great Again” had been inspired by President Trump”s slogan “Make America Great Again”. I explained that while my presentation’s title was a clear nod to the President’s slogan, it was not intended as a political statement; I was simply having a little fun with my title. As I reflected on my interview with Fabio, I must admit that I had not anticipated being asked about Bob Dylan and President Trump in an interview about craft beer.

So that was my trip to L’Aquila. I had a wonderful visit and was, yet again, overwhelmed by the generosity of my Italian hosts. Fortunately, it will not be long before I am back in L’Aquila. I will be there in early July to participate in a workshop on “The Geography of Craft Beer Brewing and Consumption: Local Entrepreneurialism and Tourism Development”, an event that I am co-organizing with my Italian colleagues, Alessandra Faggian and Giulia Pezzi.

Until then, Saluti!

My colleague, Giulia Pezzi, introducing my lecture at A Pint of Science

There was a nice sized crowd at my Pint of Science lecture

Further Reading:

Paul, Praveen and Michael Motskin. Engaging the Public with Your Research. Trends In Immunology, Volume 37, Number 4, pp. 268-271.

Festivals

Glass City Beer Festival

March 13, 2016 The Beer Professor Leave a comment

Beer festivals are a common feature on the social calendar of increasing numbers of American beer drinkers. The grand-daddy of them all, of course, is the Great American Beer Festival (GABF) which is held every September in Denver, CO. It is an event that attracts approximately 60,000 people who can sample from 3,500 beers from over 700 Continue reading Glass City Beer Festival →

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