Hear the word “speakeasy” and you probably think of Prohibition; that 13 year period (1920-1933) when the production, importation, transportation, and sale of alcoholic beverages were prohibited. The term speakeasy, however, predates Prohibition. Defined as “a place where alcoholic beverages are illegally sold”, the origin of the term has been traced to early 19th century England, where the term “speak softly shop” denoted a place where smugglers could offload goods and avoid taxes. The term “speak easy shop” was used in Selsea, England in 1844 in reference to an unlicensed tavern. It was first used in the United States in 1889, when Kate Hester, a saloonkeeper in McKeesport, PA told some boisterous patrons to “speak easy, boys!” McKee was selling alcohol without a license.
Thankfully, America’s failed experiment with Prohibition ended with the ratification of the 21st Amendment on December 5, 1933. Saloon owners could now open their doors without the fear of a visit from law enforcement officers in pursuit of those selling illegal alcohol. Alas, as the Book of Ecclesiastes tells us “ What has been will be again, what has been done will be done again; there is nothing new under the sun.” And so, here we are, in 2021. The world is in the grip of the Covid-19 pandemic and local and state authorities are circumscribing the gathering of people in bars and craft breweries. The objective is straightforward – to slow down the spread of the Covid-19 virus. Strategies employed by authorities vary from place to place and evolve with the passage of time in response to changing circumstances. When cases of Covid-19 spiked in the spring and summer of 2020, authorities ordered bars and craft breweries to close. When this occurred, curbside pick-up or home delivery were the only ways that impacted establishments could get their product into the hands of consumers. As restrictions eased bars and breweries were able to invite patrons back into their establishments. However, as Covid-19 infections spiked again, some jurisdictions introduced curfews. In my state of Ohio, for example, Governor DeWine introduced a 10pm-5am curfew on November 19, 2020. As Covid-19 numbers improved, Ohio’s curfew was extended to 11pm on January 28, 2021 and then revoked on February 11, 2021. The underlying logic was that by closing bars and breweries during their busiest hours the spread of Covid-19 could be mitigated. Breaking curfew in Ohio was a second-degree misdemeanor, punishable by up to 90 days in jail and a $750 fine. During times that bars and breweries were legally open, social distancing rules had to be observed.
The illegal consumption of alcohol has seen an uptick in the use of the term speakeasy among the nation’s media. “Cops Raid 2 Illegal Clubs, Say Speakeasies Cropping up after State Enacted 10 p.m. Curfew” stated one headline on NJ.com. And my favorite – “Lap Dances, Karaoke, Late Hours: The Speakeasies of the Covid Era” read a headline in the New York Times.
So, what should we make of the emergence of 21st century speakeasies? We certainly should not be surprised that curfew and social distancing laws and guidelines are being flouted. I say “not surprisingly” because if Prohibition taught us one thing it was that any legislation designed to dictate to Americans when and where they can consume alcohol is bound to be met with opposition and disregarded (at least by some members of the population). And so, it has been. Newspapers across the country are filled with stories about bars being visited by law enforcement officers and cited for curfew violations. I should note that breaking curfew to enjoy a beer at the neighborhood bar is not unique to the United States, as this story from South Africa illustrates. South Africa had one of the strictest (if not the strictest) Covid-19-related alcohol legislation – banning its sale and distribution completely. While some of us were content (or at least tolerated) virtual Happy Hours, others clearly wanted the real thing.
Another factor to consider in trying to understand the breaking of alcohol curfews is that visiting a bar or brewery is a key activity in the social life of many individuals. Back in the 1980s, urban sociologist, Ray Oldenburg, introduced us to the concept of the Third Place. Third Places exist in contrast to First Places (home) and Second Places (work) and are those places (bars, coffee shops, bowling alleys, etc.) where we go to gather with friends to unwind. As a result of Covid-19, many Americans have been confined to their First Place (home), with access to Second Places (Work) and Third Places (Social Gathering Places) restricted and denied. Social isolation, forced upon us by Covid-19, has exacerbated loneliness. In an article in the Wall Street Journal, Janet Adamy and Paul Overberg cite research which finds that “loneliness takes a physical toll, and is as closely linked to early mortality as smoking up to 15 cigarettes a day or consuming more than six alcoholic drinks a day. Loneliness is even worse for longevity than being obese or physically inactive.” In 2018, The Economist called loneliness a serious public health problem. Today, single person households comprise 28% of all American households.
The highly respected British Anthropologist, Robin Dunbar, has studied the social and mental health benefits of going to a pub. Numerous studies conducted by Dunbar has led him to conclude that “there are social and well being benefits to be derived directly from drinking alcohol, especially in relaxed social environments”. According to Dunbar, hanging out with friends in a bar, drinking beer, telling jokes, exchanging gossip, etc. releases endorphins in the brain. These endorphins “generate a positive feeling in a person, similar to that of morphine. So we feel good. And crucially, alcohol also activates the endorphin system, which in itself will enhance social bonds among those who indulge together.” Dunbar also cites research that shows that the probability of still being alive twelve months after a heart attacks was higher for people with vibrant social networks. To quote Dunbar, “our social networks play a central role in our ability to survive the worst traumas that life can throw at us. And those networks are very clearly enhanced by the use of alcohol”.
For many of us, Covid-19 is the worst trauma that life has thrown at us. Social isolation has taken a huge toll on human society. Within that context it is perhaps understandable why curfews (and even social distancing) laws have been flouted, and why the speakeasy has reappeared, albeit temporarily, as part of the American vernacular.
Further Reading:
Dunbar, Robin I. M., Jacques Launay, Rafael Wlodarski, Cole Robertson, Eiluned Pearce, James Carney, and Pádraig MacCarron. 2017. Functional benefits of (modest) alcohol consumption. Adaptive Human Behavior and Physiology, Volume 3, pp. 118–133.
Oldenburg, Ray. 1989. The Great Good Place. De Capo Press: Cambridge, MA.
I was in Copenhagen, Denmark a few weeks ago. I was there attending the fifth biennial conference of the Beeronomics Society. It was my first visit to Copenhagen; my first visit to Denmark, in fact. So I was keen to explore the Danish beer scene. I was there for six days and did indeed get to visit a couple of Danish craft breweries while there, as well as sample a good number of Danish craft beers. What I did not anticipate, however, was drinking a goodly amount of Italian 
