When I was a child growing up in Scotland my mom always bought an Advent Calendar. They were very simple. Made of card stock, behind each door was a picture – Santa Claus, a snowman, Rudolph, a candle, a holly wreath etc. Despite, or perhaps because of, their simplicity I loved them and would look forward to opening a door each day.
The concept of Advent Calendars has it origins with early 19th century German Protestants. Initially there was no physical calendar. Rather, the days of Advent were recognized by the daily act of either burning a candle or marking either doors or walls with a line of chalk. The first physical Advent Calendars made their appearance in 1851 and were made of wood. It was not until the first decade of the 20th century that printed Advent Calendars appeared. These early printed calendars did not have doors. Doors, which opened to reveal a picture, were not added until the 1920s – a German by the name of Gerhard Lang being credited with this innovation.
While Advent Calendars are designed with children in mind, there are a growing number of such calendars that target adults. For example, alcohol-focused Advent Calendars seem to be increasingly popular. The concept is simple. You purchase what is effectively a 24-pack of alcohol disguised as an Advent Calendar. There are doors to be opened, and behind each door is a can of beer, bottle of wine, whiskey, hard seltzer etc.
This year I purchased my first beer advent calendar. I picked it up at Costco. The calendar I purchased was one produced by the Kalea, a company who were established, according to their website, in 2010 in Salzburg, Austria, but are now, according to their Advent Calendar packaging, based in a Germany. In producing their advent calendars Kalea work with privately-owned independent breweries. The calendar cost $59.99, which means each can of beer costs $2.50, which is quite reasonable given that each can contained 16.9 oz of beer. The beers in the calendar were archetypal German. There were lots of Pilsners, Helles, and other beers from the Lager side of the beer family tree. The calendar contained very few Ales – there was one Stout, one Pale Ale, and one IPA among the 24 beers. So, while the calendar was sold during the lead-up to Christmas, none of the beers were winter seasonal Ales that are typically associated with the colder weather. This is a time of year when I do not consume many Pilsners or Hefeweizens so there was something of a disconnect between the beer I was drinking and the lower temperatures outside.
There is a Facebook group devoted to the calendar, which I joined. Activity in the group primarily comprised of folks posting photographs of the beer of the day. A few people provided descriptions of the beer they were drinking, along with their assessment of how good they thought it was. Kalea also has an app to accompany the calendar. I downloaded the app and found it both interesting and useful, as it provided some additional information about the brewery and the beer. Also included in the app was a short video about each day’s beer.
The Kalea calendars do seem to sell out fast. There is a Costco the about a mile from my house. It was sold out when I went there to purchase a calendar. This meant a trip to the Costco on the other side of town. A few members of the calendar Facebook group also mentioned the fact that the calendars appear to be in high demand – in other words, if you want one, get it as soon as you see it available for sale.
Based on postings in the Facebook group there did appear to be some issues regarding the beers. For example, people reported identical cans containing two different beers. There were occasional reports of individuals getting a beer that was different from what others got on the same day. Another issue were some calendars containing more than one of the same beer. Calendars that were sold in Texas had a completely different complement of beers than calendars sold elsewhere in the United States. The reason for this anomaly was never definitively explained, although some people suggested that it was due to some restrictions associated with the Lone Star state’s regulatory environment for alcohol. Whether this is the case, I have no idea.
Overall, I enjoyed the experience of the Kalea Advent calendar. I tried 24 beers that I had never tried before. Will I purchase this calendar again next year? I am not sure. I imagine I will do some advance research and determine which other beer advent calendars there are on the market.