In a previous blog entry I wrote about Pravda Brewery, a craft brewery in the Ukrainian city of Lviv. Faced with an invasion by the Russian military the brewery transformed at least part of its production space into a Molotov Cocktail factory. It was the brewery’s contribution to local resistance efforts. The bottles that were used in the assembly of the Molotov Cocktails were those that, under normal circumstances, would be filled with a Dry-hopped Golden Ale (ABV 8.0%) called “Putin Huilo”, which translates as “Putin is a Dickhead“. The label has a picture of a naked Putin sitting on a throne.
Putin is not the only political figure to appear on the label of one of Pravda’s beers. The brewery also produces an American-style Stout called Obama Hope, a Belgian-style Wit called Frau Ribbentrop, and a Mexican Imperial Lager called Trump. The labels of these three beers have pictures of former U.S. President Barack Obama, former German Chancellor Angela Merkel, and former U.S. President Donald Trump on them respectively. All the labels carry political messages.
The label on Obama Hope refers to President Obama as “a symbol of democracy and a guarantor of the global justice” As such. one of the President’s main tasks is to “safeguard peace and to prevent a new aggressor from starting World War III”. The message on the label goes on to reference Russia’s 2014 annexation of Crimea. Pravda was clearly hoping (the beer is named Obama Hope after all) that the American President would step in and assist Ukraine in its fight against the Russian aggressor. Referencing the aforementioned invasion, the label states, “Obama is still hesitating to provide real help to the Ukrainians in fighting it”. In what could perhaps be interpreted as some words of warning to President Obama, the label concludes its message with the statement that Obama “has all the chances to go down in history as the one who got it all wrong”
The political message on the Frau Ribbentrop label is clear. The brewery is critical on Chancellor Merkel’s stance on the the 2014 Russian invasion of Ukraine’s Donbas Region, particularly her refusal to supply Ukraine with weapons to fight the Russian invaders and her insistence that the Ukrainian government hold direct talks with Donbas separatists, with a view to a negotiated settlement. Many Ukrainians were irked by Merkel’s position and inundated her Facebook page with comments, including some that suggested she was a modern-day von Ribbentrop. The name Ribbentrop is a reference to Joachim von Ribbentrop who was the German Foreign Minister between 1938 and 1945, and who played a key role in the negotiation, on behalf of Germany, of a number of key treaties. These included the “Pact of Steel” that was signed between Germany and Italy on May 22, 1939 and established a formal alliance between the two countries and linked them politically and militarily. Von Ribbentrop also negotiated the German-Soviet Non-aggression Pact of August 23, 1939, which according to one source “cleared the way for Hitler’s attack on Poland on Sept. 1, 1939, thus beginning World War II”. As far as Pravda is concerned, both Merkel and von Ribbentrop were ut from the same cloth and were complicit in facilitating conflict in Europe.
Not surprisingly, Donald Trump, the 45th President of the United States also has a Pravda beer named after him. The beer is, appropriately, a Mexican Imperial Lager with an ABV of 7.2%. The label refers to Mr. Trump as “President of the Divided States of America” (a characterization borrowed from Time Magazine when they named Mr. Trump as their Person of the Year in 2016). The label calls President Trump “the symbol for the final era of true politicians” (not quite sure what is meant by that), while also labeling him as both a “sexist” and an “ideal family man”. In the background, an individual holds “Free Melania: placard.
Pravda is not the only brewery to have brewed a beer inspired by President Putin. In 2014, the irreverent Scottish brewery, BrewDog brewed a double IPA which it named, Hello, My Name Is Vladimir. 2014 was the year that the Russian city of Sochi hosted the Winter Olympic Games. In 2013, a new Russian law that banned the promotion of “non-traditional sexual relations” to minors came into effect. The passage of this law was the catalyst for a number of gay rights protests across the world. Many of these protests occurred a few before the start of the Sochi Olympics. BrewDog chose to join the protests by brewing a beer. The label on the beer had four images of President Putin, all showing the Russian President wearing lipstick. The messaging on the label pokes further fun at President Putin, with statements such as “I am 100% hetero and will pass laws to prove it”. The bottom of the label contains the warning that the beer is “not for gays”. James Watt, co-owner of BrewDog, sent a case of the beer to President Putin at the Kremlin. No one is quite sure what President Putin thought of the beer.
In response to the Russian invasion of Ukraine a number of American craft breweries produced beers that featured the Russian President. Rogue Ales & Spirits of Newport, OR brewed a Double IPA (ABV 8.4%) called F*#K PUTIN. The one-pint cans were adorned with the colors of the Ukrainian flag, with all the profits going to the Global Giving’s Ukraine Crisis Relief Fund. Intuition Ale Works of Jacksonville, FL brewed a Belgian-style Tripel (ABV 8%) which it named Hey Putin, Go F*ck Yourself!. Intuition’s beer was brewed as part of a larger global initiative called “Brew for Ukraine“. The money raised by breweries participating in the Brew for Ukraine project supports aid agencies assisting Ukraine refugees displaced by the war.
In 2018, the small Finnish craft brewery, Rock Paper Scissors Brewing, produced a beer to coincide with a 2018 meeting between Presidents Trump and Putin in Helsinki, Finland. The beer was called “Let’s Settle This Like Adults”. The beer’s label, which had cartoon versions of Trump and Putin fist-bumping, included the tagline “Making Lager Great Again”. The brewery sent samples of the beer to both the US and Russian Embassies in Helsinki.
Politics can be a divisive topic of conversation. Americans are warned not to raise political issues over the dinner table at family gatherings such as Thanksgiving and Christmas. Maybe we should try to take our cue from Rock Paper Scissors Brewing and start to behave like adults when it comes to engaging in political dialog with family and friends (and strangers).