Tag Archives: Toledo

Community, Craft Breweries, Experiential Drinking

Inside The Five and The Experience Economy

I am not a football fan (the American variety that is), but I do know that the phrase “inside the five” refers to the zone between the five-yard line and the goal. It is also the name of a brewery (with three locations) in northwest Ohio. Inside the Five Brewing Co. was established in 2018, with the first location opening in Sylvania, OH. Two of the brewery’s owners, Chris Morris and Brandon Fields, were at Michigan State University together – the former was an offensive linesman and the latter a punter on Spartans football team. Both would go on to play in the NFL – Chris with the Oakland Raiders and Brandon with the Miami Dolphins. Such was their desire to make craft beer more accessible to more people in northwest Ohio, they opened a second and third location in Perrysburg, OH in 2020 and Toledo, OH in 2023. After its opening, all beer production was consolidated at their Toledo facility. In 2024, they opened a taproom at the Toledo facility.

On Father’s Day weekend, I visited all three of Inside the Five’s (ITF) within the space of three days. While it had not been my intention to do so at the start of the weekend, circumstances transpired that I ended up enjoying beer at all three venues. On the Thursday evening, I got a text from a friend asking for suggestions as to where we could meet the next afternoon to watch the opening game of the European Soccer Championships between Germany and Scotland. I suggested a local sports bar, but Glynn made the case for ITF in Sylvania. So that is where we met, and while my team, Scotland, were on the wrong end of a 5-1 drubbing, I at least was able to watch it while enjoying some excellent local beer.

Sunday was Father’s Day of course. My wife had already suggested ITF in Perrysburg for a Father’s Day dinner. She chose it because it was a brewery taproom (and she knows I like breweries) and because of its location near her stepmother’s apartment. Her stepmother had recently undergone a second hip replacement surgery, so a dinner venue nearby seemed like a good idea. So, I knew that I was going there.

What I did not know, however, is that my wife had made plans (with my youngest daughter and her boyfriend) to take me to ITF in Toledo in the afternoon of Father’s Day. In many respects, this is the most impressive of the three ITF locations. As I noted above, all of ITF’s production occurs there in a beautiful purpose-built production facility/taproom. This location is named The Fieldhouse, a nod to its proximity to the University of Toledo

What really impresses me about this location, however, is the way that they have developed and utilize their sizeable outside space which sits at the back of the brewery. When we arrived just after 1:00pm a farmer’s market (including craft vendors) was in full swing. This occurs every Sunday during the June – September from 11am-3pm. The fact that the number of vendors was relatively small probably reflects the fact that the market is in its infancy (it had only been going for a few weeks). I am sure that it will grow as the summer progresses.

The newly established Farmer’s Market at Toledo’s Inside The Five Brewery (Photo taken by Neil Reid)
The newly established Farmer’s Market at Toledo’s Inside The Five Brewery (Source: Inside the Five’s Facebook Page)

While ITF’s other two locations are more oriented towards adults, its Toledo location is clearly designed to attract families, including those with young children. While I was there, I saw a number of families sitting on the brewery’s outdoor patio and children playing in the purpose-built play area. For those who want to be more active while enjoying one of ITF’s excellent beers, there are a number of outdoor yard games available such as cornhole, for customers to enjoy. If the weather is not conducive to being outside a nice selection of board games are available. The outdoor space also includes a firepit, where folks can sit down and enjoy a beer and perhaps something to eat from one of the rotating food trucks when the weather is cooler.

Toledo’s Inside The Five Brewery offers a number of experiences for its patrons (Photo taken by Neil Reid)
One of the rotating food trucks that sets up at Toledo’s Inside The Five Brewery (Photo taken by Neil Reid)
Fire Pit at Toledo’s Inside The Five Brewery (Source: Inside the Five’s Facebook Page)
Games available for customers to play (Photo taken by Neil Reid)

ITF’s Toledo location is part of two larger trends that have been manifest in the American craft brewing scene for a number of years. These are a desire to be a different kind of drinking space, where children are welcome and where there is more do than just drink beer.

As noted in a 2018 report published by the University of New Hampshire Cooperative Extension, “while breweries have a reputation for attracting young people, . . . they appeal to families as well. They provide an atmosphere that is comfortable for parents and their children to eat and enjoy social time with others”. This is exactly what is happening at ITF’s Toledo location.

ITF has also positioned its Toledo brewery to be part of what is termed the “experience economy”. According to Bart Watson, Chief Economist of the Brewers Association, experiential drinking, which he defines as “not just going to drink” but “going to do something… and drink”, is on the rise. And, according to Nielsen, Craft breweries are proving very adept providing “new and creative experiences for craft drinkers to engage with their favorite brews”

The term “experience economy” is an interesting one. It was coined, as far as I can tell, by B. Joseph Pine II and James H. Gilmore in a paper published in the Harvard Business Review in 1988. There are ample data to show that people are increasingly spending more of their disposable income on experiences rather than things. This is particularly the case for the millennial cohort (the demographic frequently cited as the driving force behind craft beer’s popularity). Part of the reason why this might be the case is that, compared with things, purchasing experiences brings people more enduring happiness. Indeed, in a paper published in the Journal of Consumer Psychology, Ellizabeth Dunn and her co-authors suggest that to enhance their level of happiness, “consumers should buy more experiences and fewer material goods”. This is especially true of individuals with higher levels of disposable income (e.g., craft beer drinkers).

But why should purchasing experiences rather than things make people happier? In a paper published in Advances in Experimental Social Psychology in 2015, Thomas Gilovich and Amit Kumar suggest several reasons. These include the fact that experiences are often shared with other people, are less susceptible to unfavorable and unpleasant comparisons, and are less likely to invoke feelings of regret.

So, breweries that provide their patrons opportunities to engage in experiential drinking are in sync with a large portion of their customer base. The experiences offered by breweries do not need to be sophisticated or cost a lot of money to provide. Sitting round a fire pit with friends or playing a game of corn hole are often sufficient.

Inside the Five’s Toledo location is an excellent addition to its west Toledo neighborhood. The owners have taken a piece of undeveloped land and turned into an oasis where families and friends can go and have a beer and enjoy the amenities on offer. When I was there on Father’s Day, I noticed that there were still a couple parts of their property that remained undeveloped. I’ll be interested to see what they decide to do with these spaces.

Further Reading:

Dunn, Elizabeth W., Daniel T. Gilbert, and Timothy D. Wilson. 2011. If money doesn’t make you happy, then you probably aren’t spending it right. Journal of Consumer Psychology, Volume 21, Issue 2, Pages 115-125.

Gilovich, Thomas and Amit Kumar. 2015. We’ll always have Paris: The hedonic payoff from experiential and material investments. Advances in Experimental Social Psychology, Volume 51, Pages 147-187.

Pine, B. Joseph II and James H. Gilmore. 1998. Welcome to the experience economy. Harvard Business Review, Volume 76, Issue 4, Pages 97-105.

Events, Toledo

The 2024 Solar Eclipse: Nature’s Way of Saying ‘Hold My Beer’

Earlier this week I experienced what was for me, and probably a lot of people, a once-in-a-lifetime event – a total solar eclipse. A total solar eclipse (totality) occurs when the Moon passes between the Sun and Earth, completely blocking the face of the Sun. This results in a darkening of the sky, similar to dawn or dusk. Total solar eclipses are more common than many people think. In fact, they occur on average once every eighteen months. However, with 71% of the Earth’s surface covered by water (mostly oceans), the chances of a total solar eclipse being viewable from where any individual lives is pretty slim. Indeed the next time a total solar eclipse will be viewable from Toledo, OH will be 2099. The last one, prior to 2024, was in 1806. The eclipse was a spectacular event. In Toledo, totality started at 3:12pm and 18 seconds and ended at 3:14 and 9 seconds, thus lasting for a total of 1 minute and 51 seconds.

Upcoming solar eclipses viewable from the United States
The total solar eclipse as seen in Toledo, OH on April 8, 2024 (Photo Credit: Henry Stalnaker)
A total solar eclipse results in a darkening of the sky, similar to dawn or dusk. I took this photograph on the campus of the University of Toledo during totality

Craft beer aficionados will not be surprised to learn that craft breweries across the country took the opportunity provided by the eclipse to produce one-off beers to celebrate the event. For example, Great Lakes Brewing Co. in Cleveland, OH produced a limited edition Vanilla Blackout Stout, which was “brewed with a sliver of vanilla to eclipse your palate with extra richness”. Sun King Brewery in Indianapolis, IN brewed a coffee-infused Golden Ale which it named “3-07”, the length of time of totality in Indianapolis. The beer “embodies both the brightness of the sun and the depth of darkness during an eclipse”. The coffee used in the beer was provided by a local coffee roaster, Sun Bean Roastery.

Breweries in Toledo were no exception, and two days prior to the eclipse I got a chance to sample some of the local eclipse-inspired beers. I did so at an event called Total Brewclipse held at the Imagination Station, an interactive science center, in downtown Toledo. Fifteen local breweries, one meadery, and a university Craft Beverage Program had some of their beers for attendees to sample. Not only did a ticket to the event provide ten samples of beer, but it also allowed attendees to access to all the exhibits in the science center, including an interactive, planetarium-style show on solar eclipses in the center’s theater. The local home brewing club, the Glass City Mashers, were also there. In addition to answering attendee questions, the Mashers held a short program where they described and explained the science of the brewing process.

The Imagination Station was the venue for Brewclipse
The local home brewing club, Glass City Mashers, answered questions and hosted a program covering the basics of the brewing process

Like Great Lakes and Sun King mentioned above, most of the breweries participating in the event had brewed beers in celebration of the solar eclipse. The beers were creatively named – Path of Totality, Turn on the Dark . . . I’m Scared of the Light, and Umbra and Penumbra (the two shadows cast during a solar eclipse) being some examples.

Some of the eclipse-inspired beers available at Brewclipse

In most cases, the connection between beer names and the solar eclipse was obvious . This was not so (at least to me) with Leonidas (In the Shade) a Pale Ale, brewed by Outskirts Brew Co. & Dive of Lima, OH. I had to do a little internet research to understand the significance of this beer’s name. Here is what I found. Leonidas (c. 530-480 B.C.) was king of the city-state of Sparta from 490 B.C. until 480 B.C., when he was killed during the Battle of Thermopylae against the Persian army. According to the Greek historian Plutarch, at one point during the battle one of Leonidas’s soldiers complained that the Persian would release so many arrows that they would block out the sun, to which Leonidas replied, “Won’t it be nice, then, if we shall have shade in which to fight them?” In addition to having a very cool name, Leonidas was brewed using Eclipse Hops. While the sign at the event stated that Eclipse Hops are from New Zealand, my research suggests that they are in fact from Australia.

Brewclipse was a wonderful event. In addition to the opportunity to sample some one-off beers, what I particularly liked was the setting. I have attended a number of beer sampling events that were held in a nondescript and sterile convention center-type setting. The Imagination Station, with attendees having access to its exhibits, was a colorful and stimulating venue. The partnership between craft breweries and the Imagination Station was especially appropriate given the event (the total solar eclipse) that we were all going to witness and experience. Brewclipse also provided craft breweries a venue to demonstrate their creativity, relevance, and connection to the local community.

Craft Breweries, Health, Social Drinking

Craft Breweries and Leisure Time Physical Activity

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I recently spent a couple of days in San Diego, CA. This was my third trip to California since November, and my second to San Diego. The purpose of this particular visit was to give a guest lecture in ‘Craft Breweries and the Urban Economy’, a class taught by my good friend and colleague Julie Wartell at the University of California-San Diego, As per usual when I visit Julie in San Diego, we managed to find time to visit couple of breweries.

At one of our brewery stops, Seek Beer Co., we ran into (excuse the pun) a local running group. The Seek Beer Run Club meet every Monday at 6pm. Those who show up participate in a 5k run (or jog or walk) around the North Park neighborhood. Afterwards they meet back at the brewery and enjoy some conversation and a beer or two. This is a run-for-fun group, with inexperienced runners (and non-runners) encouraged to participate. According to the group’s Instagram account, runners get a complimentary post-run beer and discounted beers for the remainder of the evening. Those completing ten runs receive a club t-shirt.

The Seek Beer Run Club meet every Monday evening
Seek Beer Run Club participants enjoy a post-run beer and conversation

While the Seek Beer Run Club appears to be a rather informal, come-as-you-are, group other initiatives are somewhat more ambitious. Take the BrewRunners of Cincinnati, for example. The Ohio group offers both a15-week half marathon training program and a 17-week full marathon training program. Each training group meets twice a week at local breweries, with the goal of having participants run in the Flying Pig half and full marathons in early May. Having said that, the group emphasizes that while they are a running group, they are “mostly a get together and have fun group”. On its website, the group lists ten Cincinnati breweries as social partners.

The Seek Beer Run Club and BrewRunners of Cincinnati are two examples of the intersection between craft beer and what is known as leisure time physical activity (LTPA). Dirk Steinbach and Christine Graf of the German Sport University define LPTA as “all of the behavior connected with physical activity that people engage in in their freely disposable time”.

Others examples abound. Cycling groups that associate themselves with the craft brewing movement are also common. In my city of Toledo, OH Patron Saints Brewery organize Pedals and Pints. Cyclists meet at Patron Saints and bike to another local brewery or bar, where they enjoy some beer before heading back to Patron Saints. Partnering with a locally-owned bike shop, the bi-weekly meet-up is billed as a “casual ride exploring awesome places in and around West Toledo”. On a larger scale, Bikes & Beers organizes bike rides in cities across the country. Each event has 15, 30, and 50 mile cycling routes and a host brewery where the post-ride after-party takes place. There is a registration fee for participating in Bikes & Beers events, but each one benefits a local cycling charity to improve policies, laws, and infrastructure. Again, the emphasis is on fun and is promoted as “a fun way for cyclists of all levels to get out and enjoy the road”.

Participants in the bi-weekly Pedals and Pints program meet at Patron Saints Brewery and bike to another local brewery or bar

Beer yoga is also a common activity associated with breweries. Within minutes, a brewery taproom or other space within the brewery can be quickly transformed into a temporary yoga studio. The branding associated with beer yoga is particularly clever with names such as Bendy Brewski Yoga, Downward-facing Drafts, and Bottoms Up! Yoga. Then there’s Yoga and a Pint, a name that really cuts to the chase.

So what motivates people to participate in runs, bike rides, and yoga classes that are organized by or in collaboration with breweries? The answer to that question is provided by a recent study conducted by Alana Seaman of the University of North Carolina -Wilmington and her colleagues and published in the journal Leisure Studies. In that study, the researchers interviewed individuals who participated in LTPA associated with breweries in Wilmington, NC, Auburn, VA, and Louisville, KY. Activities that interviewees participated in were frisbee golf, run clubs, ping-pong tournaments, and yoga classes.

For participants, the social aspect of LTPA is important. LTPA provide opportunities to spend time with friends, while also meeting new people. Having a post-activity beer plays a critical role in facilitating socializing. Without it, most people would probably depart once the activity was completed. Some of the interviewees appreciated the laid-back, informal nature of LTPA, and the fact that it is less serious and intense than physical activities carried out in purpose-built buildings. The brewery, and the beer it produces and serves appears to be playing a critical role in bringing people together and socializing with each other. The fact that the craft breweries in the study were locally-owned was also attractive to many LTPA participants.

Leisure time physical activity is good for human health. The World Health Organization (WHO) identifies insufficient physical activity as the fourth leading risk factor for mortality, accounting for approximately 3.2 million deaths per year. Research published in The Lancet suggests that the situation is much more serious, placing the number of deaths attributable to the lack of physical activity at 5.3 million. One estimate suggests that 31.3% of persons aged 15+ are insufficiently active.

A study of over 100,000 men and women between the ages of 20 and 100 living in Copenhagen, Denmark and published in the European Heart Journal found that leisure-time activity promotes cardiovascular health, while job-related physical activity does not. In a paper published in the British Journal of Sports Medicine researchers found that 7.6% of cardiovascular disease deaths globally are attributable to physical inactivity, while another published in the Journal of Yoga & Physical Therapy concluded that “people who participate in leisure activities have lower stress levels, a better mood, a lower heart rate, and more psychological engagement, which means they are less bored, which can help them avoid hazardous habits.”

The combination of craft breweries and LPTA seems to be a particularly beneficial one. LPTA clearly has health benefits. But so does moderate alcohol consumption in a social setting, as demonstrated by the work of evolutionary psychologist Robin Dunbar and others. As noted by Dunbar et al., in a 2017 paper published in Adaptive Human Behavior and Physiology, “our social networks provide us with the single most important buffer against mental and physical illness”. This is because alcohol triggers the endorphin system, which relaxes individuals and promotes social bonding.

I have been studying the craft brewing industry for just over ten years. Over that time, as the result of my own research, as well as that of others, I have arrived at the conclusion that craft breweries are assets to the communities in which they are located. The aforementioned paper by Alana Seaman and her colleagues, which explores the symbiotic relationship between craft breweries and LTPA, is the most recent piece of evidence in support of this.

Further Reading:

Seaman, Alana N, Lindsey Schroeder, Laura Morris, Kayla Hines, and Michele Abee. 2024. “Ten bucks for yoga and a beer in a cool vibey spot”: Exploring motivations for LTPA at craft breweries. Leisure Studies.

History, Ohio

Carillon: Honoring the Past

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A few weeks ago, my wife and I were planning an overnight trip to just north of Cincinnati, OH. We were going there to celebrate a friend’s birthday. The drive would be approximately three hours. And given that we’re planning to leave mid-morning we decided to look for a possible lunch venue along our route. Anytime we are on the road and have a lunch stop, I always try to see if there is a brewery where we can eat and have a beer. We figured we would be near Dayton, OH around lunchtime, and so I looked for breweries there. In my search I came across Carillon Brewing Co. I had read about Carillon a few years ago and had always had an interest in visiting it.

Carillon Brewing Co. is a little different than most craft breweries. It is located inside Carillon Historical Park. The park is a sixty-five acre open-air history museum that depicts the history of Dayton from the late-1700s to the present.

Carillon Brewing Co.

Carillon Brewing Co. was established in 2014. One of the brewery’s claim to fame is that it is the nation’s only production brewery that is located inside a museum. Inside the brewery itself, there are displays highlighting Dayton’s brewing history. Like many other city’s across the United States, British-inspired ales were the dominant type of beer produced. When German immigrants started arriving in significant numbers in the 1840s, they introduced Lager to the city. By the 1880s there were as many as fourteen breweries operating in the city, and by 1900 Dayton’s breweries were producing three million gallons of beer annually.

This map inside Carillon Brewery provides information on Dayton’s brewing history in the 1850-1856 period

According to the brewery’s website, all of the beer brewed at Carillon is a “historical recreation of the earliest brews made in Ohio’s breweries.” Many of the processes used to brew the beer replicate those of the nineteenth century. Beer is brewed in open kettles, fermented in oak barrels, and is unfiltered. And when available , Ohio-grown hops are used. Beers on the menu include Coriander Ale, Irish Red Ale, and Pale Rye Ale (no IPAs!). The staff at the brewery are dressed in period costume. With my lunch, I opted for their Ginger Pale Ale. In addition to brewing beer, bread using spent grain from the brewing process is made daily onsite. My wife and I enjoyed some with the soup we had for lunch, and purchased a loaf to take back home with us.

For $150, Carillon offers you the opportunity to be a brewer for the day. It is quite a long day, which starts at 11:00 am and runs until 7:30 pm. While we can read about the process of brewing beer, and even look at diagrams that identify the various steps, it is my belief that there is nothing like a little bit of hands-on experience to enhance one’s understanding.

Carillon offers you the opportunity to be a brewer for the day

While craft beer has bought us a unprecedented diversity of wonderful beers (The Brewers Association recognizes over 150 different styles of beer), it has, I believe, also contributed to a growing appreciation of brewing history. This is manifest in any number of ways. In my town of Toledo, OH, for example, the Toledo Historical Museum organize a History and Hops Brewery Tour, in which participants learn about the city’s brewing history. The tour starts at one of the city’s craft breweries – Maumee Bay Brewing Company. In a similar fashion, the Over-the-Rhine Brewery District Community Urban Redevelopment Corporation (BDCURC) in CincinnatI, OH offer a number of walking tours that recount that neighborhood’s historical connection with beer. In St. Louis, MO, the Bellefontaine Cemetery and Arboretum offer the Beer Barons Tour. The cemetery contains around forty burial sites that have a connection with St. Louis’s rich brewing history. The tour provides people with an opportunity to learn about the city’s beer entrepreneurs.

Individual breweries are discovering and recreating old beer styles that have not been brewed in decades. For example, breweries in Louisville, KY are brewing their version of pre-Prohibition Kentucky Common beer. The city’s Apocalypse Brew Works produce a Kentucky Common beer using a 1912 recipe from the Oertel Brewing Company; a recipe that calls for corn grits.

Kentucky Common – a beer style that was popular in the Louiseville, KY region in the pre-Prohibition era is now being produced by a number of Louisville breweries. The one pictured here was brewed by Louisville’s Bluegrass Brewing Company.

Dogfish Head Craft Brewery in Milton, DE have an Ancient Ales series, whose recipes are based on residue discovered on chemical analysis of drinking vessels from various sites around the world. They do this in partnership with University of Pennsylvania archaeologist, Dr. Patrick McGovern. The result has been beers with evocative names such as Midas Touch, Chateau Jiahu, and Birra Etrusca Bronze.

History is important. It grounds us in our roots, helps us understand change, and can inspire us to learn more. And thanks, in part to craft beer, there seems to be a growing interest in the history of both beer and brewing. This is a good thing.

History, Ohio, Toledo

Toledo History and Hops

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The tour started at Maumee Bay Brewing Company

Last month, I went on a tour organized by the the Toledo History Museum. The tour was titled “History & Hops Brewery Tour”, and combined some general Toledo urban history with the history of the brewing industry in the city. The two-hour tour started at Toledo’s oldest and largest modern-day craft brewery, Maumee Bay Brewing Company (established 1995; white star on map below). Gathered outside of the brewery as we waited on the bus to start our tour, I counted about twenty fellow tour participants.

Our tour guide was Tedd Long, Vice President of the Toledo History Museum. Tedd provided commentary for the tour, which he supplemented with short video clips. Tedd started off by noting the historical importance of the brewing industry in Toledo. Indeed, from the early to mid-1800s up until the early twentieth century it was one of the leading industries in the city. If I heard Tedd correctly, there were fourteen breweries in the city of Toledo in 1900.

Map of Toledo Breweries That Existed at Some Point Between 1838 and 1972. Source: Maumee Bay Brewing Company

We made a number of stops along the tour.  I won’t cover them all in this blog entry, but will rather hit on a few highlights. Our first stop was in east Toledo, at the corner of Oak and Front Streets (number 7 on map). This was the site of the Home Brewing Company, which existed between 1904 and 1919. The brewery was a five-story structure. Interestingly, the brewery was owned by a syndicate of saloon owners. The syndicate ownership structure gave the saloon owners control over the price of the beer. At its peak, the Home Brewing Company produced 40,000 barrels of beer per year.

Our second stop was at the intersection of Front and Main Streets, also in east Toledo. Toledoeans will recognize this intersection, as the iconic Tony Packo’s Restaurant is located there. This intersection was the location of the original Buckeye Brewery (number 9 on map). The brewery was established in 1838, and was owned by a German Brewmaster, Julius Kohler. In 1854, Kohler purchased a brewery  at the corner of Bush and Champlain Streets (number 1 on map) and shifted his brewing operations to this location. The brewery, which was a small, white, wooden frame building, was purchased by Kohler for $2,400. Our tour also included a stop at the Bush and Champlain Streets location. Over the years the Buckeye Brewery underwent numerous ownership changes, while also gaining capacity as a result of building additions. By the 1870s, the brewery was producing between fourteen thousand and nineteen thousand barrels of lager. In 1880, it was the fourth largest brewery in the city.

Another stop was at the intersection of Summit and Elm Streets, the site of the Finlay Brewing Company (number 4 on map). The brewery opened in 1853. It started off brewing Ales and Porter, but in 1869 switched to producing Lager. In 1874, Finlay Brewing Company produced 12,000 barrels of beer. By 1881, production had increased to 54,000 barrels. Finlay Brewing Company was the first Toledo brewery to sell its beer outside of the city, when it expanded its market reach to include Michigan, Indiana, Pennsylvania, West Virginia, and New York. It was also the first Toledo brewery to bottle its beer.  The bottling of beer, of course, was made possible by the invention of the automated bottling machine by Michael J. Owens, who worked for the Toledo Glass Factory (owned by Edward Drummond Libby). Prior to bottles, beer was sold in kegs. Today , Toledo remains a center of beer bottle design and innovation – a topic I covered in a previous blog entry.

 

Maumee Bay’s Brewery Manager, Craig Kerr, leads us through the beer tasting portion of the tour

Another stop that we made on the tour was the building that currently houses the Spaghetti Warehouuse restaurant, at the intersection of Lafayette and Superior Streets. Constructed towards the end of the nineteenth century, this building was the Hoppe and Strube Bottling Company. Hoppe and Strube bottled beer for a number of breweries including the Pabst Brewing Company from Milwaukee, WI and the Maumee Brewing Company, whose brewery was located right next door.

These are just a few of the stops we made on our tour. As I reflected on my afternoon, visiting the sites of old Toledo breweries, it struck me that most American cities have a brewing history. It is a history that should be preserved and told. Thankfully, the Toledo History Museum have taken on that task in Toledo. Back in March 2017, I took a guided tour of the Over-the-Rhine neighborhood in Cincinnati, OH and learned about that neighborhood’s rich brewing history.  The tour was organized by the Over-the-Rhine Brewery District Community Urban Redevelopment Corporation,  a not-for-profit group, part of whose mission it is to preserve and tell the story of the neighborhood’s brewing heritage. Just the other day, I came across this piece, in the St. Louis Dispatch about the Bellefontaine Cemetery and Arboretum Beer Baron Tour. Around forty burial sites in the cemetery have a connection with St. Louis’s brewing history. The annual Beer Barons Tour gives people an opportunity to learn about some of the city’s beer entrepreneurs. These are important histories. We should preserve them and share them.

Following the bus segment of the tour, we returned to the Maumee Bay Brewing Company for beer tasting in the brewery’s cafe. The beer tasting was led by Brewery Manager, Craig Kerr. We sampled six Maumee Bay brews – Cherry Vanilla Porter, Coffee Cream Ale, Dreamin Demon (Belgian Strong Dark Ale), Glass Hopper IPA, Oktoberfest, and Mango Jerry (Gose). The background to each beer, including information on the ingredients was provided by Craig Kerr. I have sat through a lot of craft beer samplings over the years and this was perhaps the best. Craig did a fantastic job of describing each beer, as well as providing information on the general brewing process, and the function of the different ingredients.

FurtherReading:

Musson, Robert A. 2011. Brewing Beer in the Glass City, Volume I. The Buckeye Story. Medina, OH: Zepp Publications.

Musson, Robert A. 2018. Brewing Beer in the Glass City, Volume II: Huebner, Koerber, Maumee Bay and the Rest, 2nd edition. Medina, OH: Zepp Publications.

Craft Beer, History, International, Names

George Carlin, A Toledo Window Box, And A Beer Brewed In Texas

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A common practice in the modern craft brewing industry is for breweries to name some of their beers after local landmarks, natural landscape features, historical figures, historical events etc. Without looking beyond the state of Ohio, there are many examples of this. Continue reading George Carlin, A Toledo Window Box, And A Beer Brewed In Texas →

History, International

The Prohibition Chronicles

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A few weeks ago, on a Sunday afternoon, along with my wife and two friends, I attended the premier of  “Toledo: The Prohibition Chronicles”. The sixty minute documentary told the story of gangsters and bootleggers who operated in Toledo during the Continue reading The Prohibition Chronicles →

Community, Trends

Holy Toledo, I Went To Church In A Brewery

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I went to church last Sunday. Nothing unusual in that. I go most Sundays. What was unusual was that I actually went to church twice. The first time was to the church I usually attend – Augsburg Lutheran Church in Toledo, OH. The second time was to a church I Continue reading Holy Toledo, I Went To Church In A Brewery →

Brewers, Female Brewers, Ohio, Toledo

Rose of Shannon: A Conversation with Shannon Fink

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While archaeologists are confident that the brewing of beer occurred in ancient Mesopotamia (modern day Iraq) around 3,500 BC there is some evidence that people living in the same region were quite possibly brewing beer as early as 10,000 BC. In these
ancient societies brewing was a task performed by women. In medieval Europe and colonial America much of the beer that was consumed was produced in the home, with Continue reading Rose of Shannon: A Conversation with Shannon Fink →

Ohio, Small Breweries, Toledo

The Black Cloister: Challenges, Creativity, and The Future – A Conversation with Tom Schaeffer

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The Black Cloister Brewing Company opened its doors for business in downtown Toledo one year ago today. An anniversary, particularly a first one, provides an opportunity to reflect upon the past and think about the future. With this in mind I sat down with Black Cloister’s CEO and Founder Tom Schaeffer. I wanted to chat with him about the ups and Continue reading The Black Cloister: Challenges, Creativity, and The Future – A Conversation with Tom Schaeffer →